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  • Phygital CX: An imperative for the store of the future

    Phygital CX: An imperative for the store of the future

    Physical in-store shopping and digital experiences drive the retail landscape’s transformation. The term “Phygital,” coined to describe the blending of physical and digital touchpoints, is no longer a fancy word but a business imperative for CX leaders. While some have jumped on this bandwagon, other retailers must embrace this reality as consumers increasingly expect personalized,…