Category: Uncategorized
-
Phygital CX: An imperative for the store of the future
Physical in-store shopping and digital experiences drive the retail landscape’s transformation. The term “Phygital,” coined to describe the blending of physical and digital touchpoints, is no longer a fancy word but a business imperative for CX leaders. While some have jumped on this bandwagon, other retailers must embrace this reality as consumers increasingly expect personalized,…