Category: Media Article

Media: EITK Hyper-personalization is tantalizingly close to the verge of the next boom in 2023. From personalization’s inception in the 1980s to becoming a marketing word of the year in 2019, the buzzword has become indelibly etched in every marketer’s lexicon. Personalization has moved from hype to hyper over the years and will take on…

ETCIO | January 18, 2023 | Maximizing Tech Investment Returns Organizations are focusing on short-term goals to create operational efficiencies quickly and reduce costs and not taking customer experience seriously enough. Rising customer expectations are increasingly placing more demands on every product, service, and experience, which should be one of the driving forces of your…

PCQuest Magazine | January 12, 2023 | The Next Tech Revolution There’s no doubt that cloud computing has revolutionized the way businesses operate. From making it possible for employees to work remotely, allowing flexible hours, to making business communication and collaboration a lot easier, while also amplifying the company’s growth by modernizing operations and expanding…

Analytics Insight | December 28, 2022 | Key to Successful Evaluation To businesses following a Fixed-Price Pricing or even Time & Material model in 2022 — hate to break it, but linear pricing is struggling. In a recently conducted Enterprise Customer Success Study and Outlook survey, Deloitte researchers found that 76% of enterprise customers were…

CXOToday | December 24, 2022 | Digital Investments in 2023 Rahul Joshi, CTO at Movate (earlier CSS Corp) “There’s no doubt that cloud computing has revolutionized the way businesses operate. From making it possible for employees to work remotely, allowing flexible hours, to making business communication and collaboration a lot easier, while also amplifying the…

Forbes | October 19, 2022 | Gig-Enabled Customer Support   Vivian Gomes, Chief Marketing Officer at Movate. The future of work arrived yesterday. Even before the global pandemic disrupted set models of work, work as we know it had been quietly shifting. And nothing has highlighted that shift more than the rapid emergence of the…

Nasdaq | September 22, 2022 It’s been over two years since the pandemic. Two years of disruption. Two years of brands having to pivot and realign their strategies, and two years of near-constant change. The pandemic forced brands, especially tech businesses, to deliver their services with a digital-first approach. If previously, they had relied on…

The Times of India | August 24, 2022 | CX Contact Center How many times have you called customer support and received a satisfactory resolution in less than a minute?  Calling customer support can be a frustrating experience for most of us. True, things have evolved from those days when you were put on hold…

People Matter | June 29, 2022 | Future-Proofing Workplace Technology companies must invest in having a rock-solid talent hiring, upskilling, and retaining strategy in place in the hybrid era of work, says Thendral Rajendran, vice president and regional head – TA, CSS Corp. Learn why CSS Corp’s TA head emphasizes the importance of investing in…

Analytics Insight | May 16, 2022 | Digital Infrastructure Digital transformation is not new. We are constantly moving towards an increasingly digital world. But the pace of business transformation had been lagging. Until 2020 happened. When Dell surveyed more than 4,000 business leaders from 18 countries for its Digital Transformation Index 2020, it found that…